Applied
Methodology
Expertise

Communication

Groundbreaking ideas and captivating transformation formats remain trivial, if no one notices them. We tell stories providing sophisticated strategies through iteratively designed concepts to hands-on implemented measures. Not only as a separate business function but integrated in everything we do.

As ideas which only exist in our heads rarely become successful innovations, innovators must make them comprehensible and communicable. The successful course of a rough idea evolving to an applicable innovation is highly reliant on diverse expertise and varying perspectives. Therefore, visualizing mere thoughts reduces complexity and creates a common ground rendering visions and ideas tangible. Change only occurs when it reaches the people involved. By the means of design, we are able to make complex issues widely available transferring ideas, concepts and experiences into emotional stories and imagery.

We take the time to get to the bottom of things. By capturing the details of our audience and getting down to the nitty-gritty of an innovative idea, we reach people aside from classical channels. We integrate a wide range of creative services under one roof. From first sketches of a vague idea through implementing exceptional strategy artefacts to holistic communication campaigns guiding through long-lasting transformations. Our customized measures benefit from individuals with diverse backgrounds working hand in hand and a reliable network of partners. Holistic design means considering all matters from various perspectives. Bringing all the threads together we draw on expertise in graphic design, illustration and film.

We enable
virtual
collaboration.

VIRTUAL EVENT FACILITATION

Within just a few months the Covid-19 pandemic dramatically changed the daily lives of people around the globe. The way we collaborate in teams and work together with partners is defined by new minimum distance directives. In this light, IICM not only provides technical knowledge on how to translate existing formats into a virtual setting, but in collaboration with clients also conceptualizes new virtual interactive formats and designs supporting the means of communication.

We make Change
Tangible.

HOLISTIC COMMUNICATION
CAMPAIGNS

Innovation and change projects require continual professional and authentic communication. This is especially true when targeting employees whose everyday life is strongly influenced by professional, promotional communication. IICM relies on a creative “Employee Experience” to involve the target groups both emotionally and rationally.

We create
Visual Anchors.

REAL-TIME GRAPHIC FACILITATION

In innovation workshops and other formats, novel product, process or business ideas emerge which are interpreted differently by the workshop participants based on their individual perspectives. Through their manifestation in the form of real- time visualization, IICM opens up the possibility of consolidating individual ideas and building a common understanding.

We create
Visual Frameworks.

VISUALIZATION OF
COMPLEX ISSUES

The purpose of infographics is to illustrate and simplify complex matters such as processes or future scenarios. In addition, they can be used to create a common understanding and for internal communication purposes. IICM’s design expertise is a critical component in the planning and implementation of change and innovation projects.

We make the
Purpose visible

CORPORATE STORYTELLING

Classical “storytelling” is about telling stories in order to convince others and win them over to something. IICM interprets “corporate storytelling” as the ability to condense complex and comprehensive information — such as a strategic reorientation — and consolidate it in consultation with the stakeholders. After preparation, these can be communicated to the broader audience in an understandable way.

We make things
Explicit.

VISUALIZATION

In divergent phases, visions of the future, scenario matrices, visions but also rough concepts often take on unspecific states. Despite the early phase, there is often a need for communication, which can be implemented with the help of visualization. In the course of this IICM prefers to work with scribbles, illustrations and photomontages and gives the hitherto unspecific idea room for future specification and interpretation.

We materialize
Change.

STRATEGY ARTEFACTS

Motivation, structure and leadership form the basis for sustainable change processes. A further important component is the transfer of skills and competences which contribute to the empowerment of employees during the change process. In order to anchor these in the long term, IICM relies on “tangible” artefacts that can be specifically integrated into the process. Artefacts can be used in different media, from the culture box to the coffee mug to the holistic workshop setting. In addition to their visibility in analogue environments, they provide a framework for structured discussion and can contribute to the engagement of the participants.

We transport
Emotions.

FILMS

Films are a means to transport both content and emotions. Due to the current situation in which face- to-face workshops are less feasible, the medium of film has become more relevant in transporting certain content to a defined audience. By directing, filming, cutting and adding sound IICM turns complex strategies, projects’ results and key messages into real experiences.